Wine and relationships
Justin Botha
North East Florida Market Manager
Building key relationships and achieving sales targets in luxury wine.
Wine and relationships
North East Florida Market Manager
Building key relationships and achieving sales targets in luxury wine.
About
Wine is sold through people: how you welcome a guest, how well you know the bottle, and how consistently you follow through.
My career began in the Cape Winelands of South Africa, where I spent more than three years at Waterford Estate in Stellenbosch. I started in the tasting room, worked a harvest in the cellar, led guided wine drive safari experiences and went on to manage the tasting room.
I brought that hands on approach to Florida in 2021, first in retail with ABC Fine Wine and Spirits in Tampa, then with Republic National Distributing Company in Orlando. There I moved from merchandiser to sales representative, sales lead and specialist for The Estates Group, consistently growing dollar sales month over month.
Today I am the North East Florida Market Manager for Caymus Vineyards. I hold WSET Level 3 in Wines, and I love sharing the story behind the wines.
Career
Education and credentials
For accounts
Value should flow through the whole chain, from winery to distributor to account to consumer. That is how lasting partnerships and growth are built, and it shapes how I work with every account.
Real partnerships with key accounts, built on follow through and honest conversations.
Great displays, the right promotions and well managed inventory, so wines show their best.
Personalized tastings and training that give your team and guests a story worth telling.